Art directed Dell’s annual bulk shoot across consumer, B2B, and gaming verticals, bringing their refreshed color palette to life with bold reds, purples, and greens. Made sure our casting reflected real, diverse users who actually represent our audience. For Dell Gaming, we ditched the dark, stereotypical gamer vibe and leaned into brighter, high-energy visuals. Oversaw all production details from shot lists to location scouting, talent selection, wardrobe, and props to ensure a seamless, visually cohesive outcome.

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Photographer: Molly Cranna (@mollycranna)