DCO RETARGETING VIDEOS
 

Role: Crafted and storyboarded a series of cutting-edge DCO video templates, tailored to showcase a diverse range of Dell and Alienware products. Leveraging Dynamic Creative Optimization (DCO) technology, these videos were designed to dynamically personalize ads in real time, creating a unique experience for each viewer. Each video was made to fit the current tone and aesthetic of the new Dell and Alienware brand ID systems.
Year: 2024
Client: Dell Technologies & Alienware